The Company


In 1960, brothers Vincent and Joseph Morano established Essex Crane Rental Corporation in Brooklyn, NY and moved to Fort Lee, NJ in 1967.  Forty years after its inception, the brothers sold Essex Crane with a fleet of over 300 cranes and many satisfied customers.

Vincent was aware of crane mats through his experience in the crane rental business and became interested in a new type of mat that revolutionized the industry.  He researched a tropical hardwood used in Guianna and brought these Mora mats to the United States as a better quality mat than the oak mat typically used in the industry.

Vince co-founded The Mat Rental Company with nephew Carl Morano who joined Essex Crane in 1980 as a Controller, and is currently the Chief Executive Officer/Owner of The Mat Rental Company.

The Mat Rental Company’s mission is to provide the best products, service and knowledge in the industry, with 100% customer satisfaction, living by the values and culture that contributed to 50+ years of reliability and success.